Queensland Health – Dear Mind

While Australians are aware of the risks and impacts of mental illness, few of us think much about mental wellness. It’s a real thing. Investing in positive well-being can buffer us against risks to our mental health, creating enormous personal and social benefits. To help reframe the mental health conversation and spur protective behaviours, we recruited the most trusted spokesperson in the field, the inner voice. The ‘Dear Mind’ creative platform spun engaging note-to-self narratives woven through with wellness prompts and strategies.