Seqwater – Everyone & Every Drop Counts

In late 2019, South East Queensland was heading into a serious drought. But the real problem was a population that had become complacent about its water usage after years of abundance. To solve this, we needed to get people thinking about water in quantities that were easier to grasp. We reframed a huge state-wide problem that Queenslanders felt powerless to address as a personal, manageable one.