Queensland Health – STIcebreakers
Nervousness, embarrassment and shyness are the main barriers for young people when it comes to talking about STIs. To reduce the rates of sexually transmissible infections we needed to reduce the stigma surrounding discussions about sexual health. The idea? ‘STIcebreakers’ – a series of catchphrases for young adults to initiate sexual health conversations. STIcebreakers were whipped out on social media, digital advertising and OOH.
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Salvatore Borzillo
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Lindsay Thompson
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Lis Harvey
