Queensland Health - Anti-vaping

In 2023, vaping’s popularity continued to rise amongst teens. With their enticing blend of vibrant colours, fruity flavours and celebrity endorsements it was easy to see why. But the truth is, while vapes might seem sweet, they're actually hiding a dark secret. They’re filled with dozens of organ-damaging chemicals.

We decided to take a shot at the vape industry’s sickly-sweet facade to expose the dirty stuff lurking inside. And what better metaphor than a vape factory? Acting like a mini-expose piece, our campaign gave viewers an inside look at the vape manufacturing process, revealing once and for all that ‘There’s Nothing Sweet About Vapes’.