BentSpoke – Look on the Bent Side

Canberran brewery, BentSpoke, needed to launch with a brand as offbeat as their craft beers. We came up with ‘Look on the Bent Side’ – a new ethos for the brand that they could live and breathe. ‘Look on the Bent Side’ is all about celebrating those who think different, look different and drink different. The campaign was launched on social media, OOH, POP and in-venue.