Koch – Sergeant CENTURO
In 2024, The Bundy Agency was approached by U.S.-based Koch Agronomic Services to launch CENTURO, a nitrogen stabiliser set to make a huge impact for farmers. To make noise in a category overloaded with technical jargon and demonstrations, we decided to step out of the realm and create something that would entertain farmers. Introducing ‘Sergeant CENTURO’ a tough-as-nails, purple-clad drill sergeant and playful metaphor of the concentrated nitrogen stabiliser.
In line with the war theme, the campaign includes press ads inspired by the iconic Uncle Sam ‘I want you’ army recruitment posters.
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Felix Barnett
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Robin Awan
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Scott Bundy
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Andrew Diprose
