PPQ - Plate Commentary

Queenslanders love personalised plates. It gives them a chance to express themselves and the things they enjoy. This has led to hundreds of funny, punny and down right strange combinations over the years.

Tapping into PPQ’s extensive database of purchased plates, we made an OOH campaign that highlighted these clever combinations and crafted miniature stories around them. The owners of the plates were more than happy to have their combinations displayed and it also let the rest of Queensland in on the fun you can have with a personalised plate.